Whatever the purpose of your business website, the quality of its user experience (UX) can be a huge predictor of how successful it is in achieving its purpose.
Even a single metric, like a website’s loading speed or security, has the potential to totally transform its conversion rate.
That’s why even though UX is often thought of as primarily a designer’s concern, it’s actually something that no business owner can afford to ignore – and your web hosting can have a tremendous impact on the experience of visiting your site.
In this post, we’ll take a deeper look at some of the most important ways reliable web hosting can impact your UX, and how you can apply this knowledge to create a positive experience for your customers.
What is Web Hosting?
Your website is a collection of pages stored in HTML format. It requires a domain (address) and hosting (server) to become published on the Internet.
With web hosting, an external company provides servers where websites and related files can be stored, accessed by people using the Web, and managed in a centralized place. The web host provider you choose will manage and maintain their servers, helping to ensure that your content is available 24/7 to anyone visiting your site.
