Let’s face it: if you’re a business owner reading this article, you’re probably spinning a lot of plates. You’re not getting the results you need from your digital marketing, and you’re trying to figure out why.
While marketing is key to any B2B company’s success, it can be hard to keep up with the ever-changing realm of SEO – especially when it comes to differentiating and executing onsite and offsite SEO.
This guide will break down what these two commonly confused terms mean. We’ll also take a deep dive into how to strike a balance between the two, and find the perfect SEO formula that works for your business.
Understanding Onsite SEO
Onsite SEO refers to the elements on your website that you can directly optimize to improve search engine rankings, and to improve the user experience. High-quality content is the crux of onsite SEO.
Here are examples of onsite elements you could optimize:
- Page titles, meta descriptions, and URLs
- Image titles and alt text
- Heading structure
- Keywords in headings and copy
- Internal links
- Schema markup
- Location details
- Page speed
- Security
- Privacy
